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  • Gerard Kavanagh

Our Blue Chip F-NFT

In his 2008 letter to Berkshire Hathaway's shareholders Warren Buffet wrote: “Long ago, Ben Graham taught me that ‘Price is what you pay; value is what you get.’ Whether we’re talking about socks or stocks, I like buying quality merchandise when it is marked down.” Well, we agree with that, and as we have noted in our WP, so does eBay. Accordingly, we adopted this as our pricing policy for our forthcoming F-NFTs - deeply discounted fixed pricing. Our Utility Token offering is using that example to benchmark that approach, the token will be offered at 1/3 of the appraised valuation (US$290m) of the ruby effectively tied to that token and at an affordable fixed price of $0.01 per token. We have written previously in the "Priced to perform" blog (Picking a winner) explaining and detailing that relative to a forthcoming equivalent ruby offering in Dubai our value proposition is clearly superior. The issue of quality is also one that we have discussed on numerous occasions in this ongoing blog series - in terms of gems being stores of value, an

d their quantifiable time-honoured history of being just that. So now we look ahead to the official digitalisation of a future Ruby (or Rubies) into NFT format and then fractionalising them (F-NFT). Remembering, for the sake of legal principle and understanding, that Rubies are "fractionalized" into jewellery in the real world too (all on an unregulated basis). These forthcoming F=NFTs given their undoubted pedigree have a realistic basis for being clear-cut Blue Chip F-NFTs. These are the very definition of digital collectibles, with indisputable real-world value. But let's use the following Cointelegraph article to judge if these forthcoming offerings fit their definition of receiving a "Blue Chip" label: ‘Legacy’ NFT prices are soaring, but exactly what makes a collection a blue-chip? ( "Blue-chip NFTs is a popular buzzword one will find strewn across Twitter and various crypto media. The term, “blue chip,” is borrowed from traditional finance where stocks that are considered to be the well-established extension of corporations known for their quality, reliability and financial stability. But, exactly what are blue chip NFTs and how are they identified? Nansen research analyst Louisa Choe, comments to Cointelegraph that since NFTs are still nascent “ is sometimes challenging to apply this criteria since NFT as an asset class is still evolving.” The general consensus is that the much sought after blue chip is the asset with the least amount of volatility, meaning it sustains its value over time. Let’s explore a few of the factors that play into determining whether or not a particular NFT project qualifies for blue-chip status. Volume is only a piece of the puzzle Collectively, NFT investors, like any trader, look at the total volume of sales and the total market cap of the collection. Typically, when an NFT collection reaches or exceeds the sought-after 10 Ether ($30,624) level, collectors consider it to have reached blue chip status. The total volume of sales is also another data point NFT traders turn to as a point of measure in determining whether the market is healthy. While high volumes are desirable, are they sustainable and reflective of blue-chip status? Nansen updates their blue-chip index every 90 days, knowing that “the market is young and fickle.” As such, controversy is often sparked within the NFT market when a collection rockets to the moon with little end in sight. On April 16, PROOF Collective launched its first proof of profile (PFP) collection, Moonbirds. The project literally skyrocketed to the moon and has already exceeded $220.8 million in total volume sales on OpenSea. Although the project has hardly been listed for a week, its explosive growth has left some NFT pundits speculating on its potential value and some believe it has already hit blue chip status. Moonbirds all-time avg. sale price / volume. Source: OpenSea However, there are pundits who disagree with the sentiment that volume is an indicator of blue-chip stats. Some NFT investors argue that it is difficult to assign this data point as a measure for such an illiquid asset and that the impression of a blue-chip NFT was that it could sustain its value in surviving a bear market. Other NFT enthusiasts seem to lean on influencers and big-time players in the space in determining the assets they should fill their bags with. Communities are more than the number of unique holders It is important to note that blue-chip status is not defined by numbers alone, but the sentiment and dedication of the community. Trades can be replicated, but communities cannot. “Communities and thus, the network effect are definitely key drivers behind the success of an NFT project,” says Choe. Often, the first metric sought to determine the adoption of a project is the number of unique holders. Yet, even as a quantifiable metric, it isn’t the most valid. Accounting for the number of unique holders simply means one is recording the number of wallets that have the particular asset. Since this is the case, one owner could own 1,000 assets and place each in their respective wallet, resulting in a measure of 1,000 unique holders when in actuality, there is just one. However, NFT investors often list communities and the number of unique holders as a factor for why they consider an NFT to be blue-chip caliber. When assigning blue-chip status to an NFT and considering its community, Choe explains that “...NFT projects are seeking to build an entire ecosystem that generates value as opposed to concentrating on one utility.”

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